Strategy
Positioning, audits, tone of voice, content architecture and key messaging.
Boutique SMM agency for hotels
Social media that brings guests to your hotel
HOTELSMM is a premium social media agency for hotels. We shape your visual identity, build trust and turn digital marketing into a booking channel.
10+
years of experience
×2
revenue growth
50%
bookings from social media
Your hotel's social media is more than content. It is a sales channel.
A hotel's social media presence works like a media platform: it shapes perceptions, answers questions, resolves doubts and guides guests towards booking. We build this entire system for you.
About
An agency dedicated exclusively to hotels
We understand marketing and the day-to-day realities of hospitality: occupancy, seasonality, the guest journey, sales operations and the importance of trust when choosing a hotel.
That is why we build a digital system in which visuals, copy, advertising, enquiries and communication all serve one goal: making your hotel the guest's first choice.
Clients and trust
Hotels trust us with one of their most valuable assets: their reputation
We support major national and premium hospitality brands, from city hotels and resorts to aparthotels and hotel groups. Reach matters, alongside good taste, precise communication and respect for the brand.
Marriott
Imperial Plaza
Imperial Plaza
COSMOS
Hotel Group
Hotel Group
Altay Village
Teletskoe
Teletskoe
VALO
Hotel Group
Hotel Group
THE
GAMMA
GAMMA
For a premium hotel, social media is part of the brand's public identity. We take care of your reputation, visual language and commercial results.
Explore our resultsOur marketing system
One connected system built to drive demand
Content and visuals
Photo and video shoots, scripts, copy, Reels, stories and premium visual storytelling.
Sales
Offers, lead nurturing, sales funnels and enquiry handling that guide guests towards booking.
AI assistant
Fast answers for guests, automated responses to common questions and sales support around the clock.
Advertising
Targeted ads, special-offer campaigns, analytics and campaign optimisation.
Communication
Comments, direct messages, reputation management and thoughtful replies that make guests feel cared for before arrival.
HOTELSMM case studies
Results in numbers
Select a hotel to explore charts, detailed metrics and published content.
Cosmos Collection Izumrudny Les
Cosmos Collection Izumrudny Les
Five-star countryside resort in the Moscow region, Russia
Agency report
1.2 Mimpressions
Instagram followers
69,517+1,558 new followers
Zero-based scale · absolute values
Instagram reach
120,125Zero-based scale · absolute values
VK reach
53,152Zero-based scale · absolute values
Data from agency reports. Reach is compared with the previous reporting period; Instagram and VK figures are shown separately.
Altay Village Teletskoe
Altay Village Teletskoe
Five-star cedar-chalet resort on Lake Teletskoye in Russia’s Altai Mountains
Instagram · reporting period
1.8 Mimpressions
net follower growth
+3,467Instagram audience
54,833Zero-based scale · absolute values
Chalet interiors and a seasonal story
Chalet interior carousel and seasonal Story
Instagram grid@altay_village_teletskoeEnlarge screenshot ↗Account analytics: comparison of figures at the start and end of the reporting period. Published content examples are shown.
Moscow Marriott Imperial Plaza
Moscow Marriott Imperial Plaza
Five-star city hotel in central Moscow, Russia
Instagram · reporting period
Three independent Instagram metrics
Instagram impressions141,629
impressions
All content displays, including repeat views.Audience reached15,374
accounts reached
Link clicks161
link clicks
Rooms, service and weddings
Published social media content
Instagram grid@marriottimperialplazaEnlarge screenshot ↗Data from the agency’s Instagram report. Published content examples are shown. Clicks are not bookings.
Packages
Three levels of influence on guest choice
In 30 days, you get a working system: polished social profiles, live traffic campaigns, an AI assistant and your first enquiries.
Presence
US$2,000
Brand image and essential presence
- — visual identity
- — regular content
- — profile design
- — AI concierge
Result: a social profile that reflects a hotel guests can trust.
Get started Popular
Growth
US$3,500
More enquiries and engagement
- — content and video
- — direct message management
- — sales scripts
- — AI concierge
Result: enquiries, conversations and the first bookings.
Get started Signature
US$5,000
A complete marketing system
- — all channels
- — advertising
- — influencers
- — premium video
- — multilingual content
- — AI assistant
Result: social media becomes a sales channel and a source of guest bookings.
Get started Our guiding principle
Guests choose a feeling, not just a room.
We create that feeling before arrival through light, rhythm, words, visual identity, offers and real conversations. Social media becomes the first encounter with a future stay.
Get in touch
Your hotel can get more from social media
Tell us about your project. We will review it, identify growth opportunities and propose a marketing system tailored to your hotel's goals.